We stand for the Italian agricultural heritage and its deeply-rooted quality, respect for nature, biodiversity, history, local traditions, and overall excellence. We support practices that create balance in the ecosystem, maintain the richness of our soil, and preserve the quality of our air and water. We do this by making the best possible use of resources in order to preserve their value over time, extending the useful life of products, reusing materials, and utilizing everything we consume as efficiently as possible, with a view to creating new value for everyone.

At Oway, we believe that packaging plays a crucial role in our way of life. That's why we are proud to be pioneers in the professional industry as the first brand to replace plastic with 100% recyclable glass and aluminum for our bottles and jars. Saving our planet through our actions has become our lifestyle and mindset. The journey ends where it begins. Glass is a natural material that comes straight from the earth and has a unique connection with the environment. Glass is an ideal choice for preserving the integrity of our formulas. Glass bottles and jars are impermeable to light, air, and moisture, which means our products retain their purity, potency, and freshness. Our formulas are precious, and we want to keep them that way. Choosing glass packaging is not just a practical decision; it's an emotional one. It's about preserving our formulas, abolishing single-use consumption, and deepening our connections to nature.

We believe that only responsible resource management, namely recycling and upcycling, can reduce our environmental impact and enrich both local and global communities. We are committed to the vision of minimal waste production and the creation of green energy from renewable sources. We encourage and support our network, including work environments, salons, spas, hotels, and homes, to take responsibility. We strongly believe that abolishing single-use plastic consumption is not only a duty we owe to the planet but also a commitment that everyone must embrace.

Being mindful of the origins of our resources is crucial to us. We meticulously research and select each ingredient for its active properties and benefits to wellbeing. Embracing biodynamic methods preserves soil fertility and honors each ingredient's lifecycle, ensuring we harvest at the optimal time for peak potency. In the balsamic period, we capture the highest quality active ingredients, distilling the essence of plants at the zenith of their intrinsic properties in our labs. We innovate by substituting synthetic fragrances and ingredients with plant-based alternatives, using gentle methods and avoiding harsh substances. Our innovative active ingredients and smart processes respect the planet's resources while boosting the effectiveness of our treatments. The excellence of our ingredients stems from biodynamic and organic farming, meticulous selection, circular production, and stringent certification.

As pioneers of an ethical and responsible approach, we inspire those who share our values to make conscious choices and join us in our actions. We encourage our community to make informed decisions, offering them the chance to participate in the way we act. This entails becoming a committed player and embracing a shift in mindset towards a conscious lifestyle. Action truly makes all the difference.

We believe that only from nutrient-rich soil can healthy and vibrant plants grow. For this reason, we adhere to strict biodynamic methods on our farm in the hills of Bologna. This approach to soil cultivation preserves biodiversity and enhances the quality of the ingredients extracted, all while respecting the environment. Ortofficina is more than a farm—it embodies a harmonious relationship with nature, adhering to its natural rhythms and cycles. It is a haven of health and wellbeing for people and a place of respect for our planet.

We support and promote diversity and inclusion as a means to foster different viewpoints, driving innovative thinking. We are committed to creating opportunities and championing uniqueness. We collaborate with a network of independent biodynamic growers worldwide, and we engage with international fair trade networks. This contributes to improving the living conditions of farming communities in developing areas, safeguarding local crops and artisans, and protecting the host environment. We believe that actions speak louder than words, and we are convinced that people can take steps to drive a positive impact on what matters most.

Our mindful approach is deeply rooted in our core values and focuses on both the environment and people as the pillars of overall wellbeing. Our plant-based, vegan, cruelty-free products ensure top-notch results without the use of aggressive substances. Our formulas not only enhance hair and skin structure but also delight the senses with rich, concentrated blends and essential aromatic notes. We encourage those who share our values to embark on a conscious path of self-care that awakens both mind and body. The Agricosmetica® philosophy also includes minimizing impact in both production and packaging practices. We accomplish this by encouraging our network to make choices that promote a healthy lifestyle and safeguard our natural resources for future generations.

Our purpose is to create meaningful experiences and a unique universe through world-class treatments, products, and objects guided by our know-how. We accompany you at every stage of your life. It is making a difference, shifting perspectives by emphasizing value: that's what matters. "Essential" in Oway is what leads to every decision and what permeates every action. Biodynamic farming and self-produced ingredients were at the core of our Agricosmetica® supply chain from the very beginning. Essentials are our oils, which completely replace synthetic fragrances while providing the formula with remarkable cosmetic properties, protected and enhanced by the integrity of the glass. Above all, it's how we design formulas, tools, furniture, accessories, and lifestyle objects, using exclusively renewable energy, optimizing the production process and managing production waste.

Just as using glass for packaging is a clear choice for us, we believe in being open, sincere, and committed to transparency. We honor these commitments and seek to establish honest relationships with those involved in our projects: farmers, artisans, and employees. We prioritize communication with people who share our principles and we seek to increase transparency through our supply chain and manufacturing processes, through the traceability of our ingredients, our packaging, and our certifications. We believe that transparency is the key to a solid circular economy, and we are constantly working to minimize our impact on the environment for the generations to come. Keeping this challenge in mind, we continuously share the details of our production steps, our projects, our company sites, and our knowledge with our network, enabling everyone to be aware of our world and feel that they are a part of it.

Innovation is the lifeblood of our company and is at the core of our mission. Our distinctive approach is applied to the research, development and implementation of products throughout their life cycle, from harvesting to packaging design and shipping practices.

Our products and our community are made and shaped by humans. We believe that networking and collaboration are essential elements in bringing people together and improving the world we live in. Our enthusiastic approach inspires people to become active and innovative and to be a positive force for change, encouraging thoughtful habits to create a balanced lifestyle.

At Oway, Italian craftsmanship means using only the highest quality ingredients and materials, paying close attention to every detail and observing the traditions passed down through the generations. We take care of every detail, from inspiration to realization, within a circular design framework. This is our commitment to quality and excellence and represents our love of details.